tag:blogger.com,1999:blog-47338481507994106762024-03-13T06:51:33.730-03:00MARKETING ENCOUNTERAnonymoushttp://www.blogger.com/profile/12033423904774997131noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4733848150799410676.post-88455811873983350482015-03-04T00:04:00.002-03:002015-03-04T14:52:40.455-03:00EL FASCINANTE MUNDO DEL NEUROMARKETING VISUAL<div class="SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: white; font-size: 8px; margin: 0px; padding: 0px;">
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<div class="Paragraph SCX130031691" paraeid="{2951f1d5-7c0b-4578-ac3a-7a1e21db3487}{243}" paraid="1454101548" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Un usuario </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">subió una</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> foto preguntando si el vestido lo veían</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> “azul y negro” o “blanco y dorado”</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">, acontecimiento que revolucionó las redes sociales.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{2}" paraid="721479193" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Se trataba de</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> este </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">vestido </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">que promocionaba</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">una tienda del Reino Unido</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">,</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> llamada </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Roman</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Originals.</span></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUT6midzyrBmsEor_Yog2zUPiUOJmMLsyKBIz9xjpOrwo-CauAwWDmY-PkVpYnwKJqPnQKvBWXybJNfJYXSiPXCGhVe-PTUmXwLfVb1ugE_Yt6EsUVdsKA1wJ7AOYJssPs1UXW9ftVzjY/s1600/wdwdwdwdwdwd.jpg" imageanchor="1" style="background-color: transparent; font-family: Calibri, sans-serif; font-size: 11pt; line-height: 18px; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUT6midzyrBmsEor_Yog2zUPiUOJmMLsyKBIz9xjpOrwo-CauAwWDmY-PkVpYnwKJqPnQKvBWXybJNfJYXSiPXCGhVe-PTUmXwLfVb1ugE_Yt6EsUVdsKA1wJ7AOYJssPs1UXW9ftVzjY/s1600/wdwdwdwdwdwd.jpg" height="320" width="210" /></a></div>
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<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{8}" paraid="183654298" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Bevil</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Conway</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">, </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">neurocientífico</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">especialista en el estudio del color y la visión </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">explicó:</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">“</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">cuando</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> nuestro sistema visual mira el vestido intenta rebajar el sesgo cromático producido por la luz del sol”</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: #111111; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: windowtext; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{32}" paraid="254617112" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: transparent; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Isaac Newton afirmó que </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; font-weight: bold; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">la luz es color</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; font-weight: bold; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">.</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{37}" paraid="641649429" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">El color de los objetos depende de la luz que reciben ya que </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">están constituidos por sustancias que absorben y reflejan ondas electromagnéticas, es dec</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ir, absorben y reflejan colores.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 18px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{44}" paraid="1926377037" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">¿L</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">os colores </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ejercen influencia en las personas</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">?</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{54}" paraid="1791253261" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">El </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Neuromarketing</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> puede darnos </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">la respuesta a esto</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">. El profesor Roberto </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Alvarez</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> del Blanco en uno de sus libros reseñó algunas investigaciones</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">:</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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<ul class="BulletListStyle1 SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; cursor: text; margin: 0px; overflow: visible; padding: 0px;">
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{63}" paraid="1671543031" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">En una prueba </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">a </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ciega</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">s</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> los participantes mencionaron que el café envasado en una lata amarilla era “demasiado suave”. El mismo café envasado en color marrón oscuro se asoció con “demasiado fuerte”</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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</ul>
<div class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative;">
<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{68}" paraid="754611517" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">E</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">l café envasado en lata roja resultó “enriq</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">uecido” y en lata azul “suave”.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</div>
<ul class="BulletListStyle1 SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; cursor: text; margin: 0px; overflow: visible; padding: 0px;">
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{75}" paraid="819481892" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">En una investigación se distribuyeron 4 cajas de diferentes colores (conteniendo el mismo detergente) a 9 lavanderías en 12 </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">mercad</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">os de prueba. Las personas fueron neutra</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">s con el detergente de las cajas verde/blanco y naranja/blanco. Cuestionaron la calidad limpiadora de la caja azul/blanco. El envase más favorecido fue el naranja/azul al que se lo consideró como el detergente más potente para quitar las manchas difíciles, en cualquier superficie.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</li>
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{80}" paraid="864417295" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">En algunas ciudades los ingenieros han pintado los puentes de azul para disminuir los suicidios potenciales. Cuando las paredes de una escuela primaria fueron pintadas de azul (antes naranja/blanco) la presión arterial de </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">los estudiantes disminuyó y su conducta, comprensión y aprendizaje mejoraron.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</li>
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{84}" paraid="874807292" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Los bebés lloran más y las personas temperamentales inestables explotan más rápido en habitaciones de color amarillo. El cerebro segrega hormonas tranquilizadoras cuando el azul está presente en forma notoria.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</li>
</ul>
</div>
<div class="SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: white; font-size: 8px; margin: 0px; padding: 0px;">
<ul class="BulletListStyle1 SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; cursor: text; margin: 0px; overflow: visible; padding: 0px;">
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{88}" paraid="530552078" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Sobre 1200 personas que pensaban comprar un auto se documentó que el color es uno de los principales factores de influencia. El 60% de los hombres y el 51% de las mujeres seleccionaron al color como muy importante o importante para el proceso de decisión. Cuando se ha decidido el precio y el modelo, el color se convierte en el primer factor de decisión de compra. El color del tapizado del auto es importante para producir señales de personalidad y estilo de vida. </span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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</ul>
<div class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; margin: 0px; overflow: visible; padding: 0px; position: relative;">
<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{109}" paraid="993344414" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Las empresas deben aprovechar </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">los aportes del </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">N</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">euromarketing</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">, p</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ara generar más ventas.</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> ¿Cómo? Los gerentes de</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">l</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">os</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> departamento</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">s</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> de Producción y Marketing deben </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="NormalTextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; margin: 0px; padding: 0px;">c</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="NormalTextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; margin: 0px; padding: 0px;">onoce</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="NormalTextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; margin: 0px; padding: 0px;">r</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="NormalTextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; margin: 0px; padding: 0px;"> cuáles son los estímulos sensoriales que debe contener un producto para lograr la satisfacción del cliente</span></span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</div>
<div class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; margin: 0px; overflow: visible; padding: 0px; position: relative;">
<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{114}" paraid="814869370" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Los colores </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">nos </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">envían fuertes señales sobre las características de un producto y calidad de la marca. </span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</div>
<div class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; margin: 0px; overflow: visible; padding: 0px; position: relative;">
<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{117}" paraid="613026353" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="NormalTextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; margin: 0px; padding: 0px;">Por ejemplo:</span></span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</div>
<ul class="BulletListStyle1 SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; cursor: text; margin: 0px; overflow: visible; padding: 0px;">
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{142}" paraid="1913293932" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">Cuando una persona </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">busca una</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> aspiradora para su hogar la elección dependerá </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">de su género. S</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">i es hombre,</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">sentirá más atracción por </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">l</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">a</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">que utilice </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> negro</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> o rojo,</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> que significan fuerza y durabilid</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ad. </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">En cambio, un</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">a mujer será </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> atraída por el azul claro </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">o </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">beige ya que se</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> asocian con liviano y fácil de usar.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
</li>
<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{149}" paraid="1299427675" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">La presencia de rojo en un</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> restaurant logra que la percepción de la comida sea más arom</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ática y motiva a los clientes </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">a comer más.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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<li class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-size: 12pt; margin: 0px 0px 0px 48px; overflow: visible; padding: 0px; position: relative; vertical-align: baseline;"><div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{157}" paraid="210819258" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">En </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">los productos de </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">alta tecnolog</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">ía los colores favorecidos son: </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">plata, negro u oro con efectos metálicos y pigmentos tecnológicos que creen cambios de matices según el ángulo de la visión.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; margin: 0px 0px 0px 24px; overflow: visible; padding: 0px; position: relative;">
<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{176}" paraid="1113173013" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit;"><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">El </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"><span class="SpellingError SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; background-color: inherit; background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat-x; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">Neuromarketing</span></span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> llegó para quedarse</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> y dar</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> respuesta</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">s</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">efectiva</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">s</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">a </span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">la</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">s</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> decisiones de compra de los</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES"> consumi</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">dores</span><span class="TextRun SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;" xml:lang="ES-ES">.</span><span class="EOP SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; font-size: 12pt; line-height: 20px; margin: 0px; padding: 0px;"> </span></span></div>
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<div class="OutlineElement Ltr SCX130031691" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; clear: both; cursor: text; direction: ltr; font-family: 'Segoe UI', Tahoma, Verdana, sans-serif; margin: 0px; overflow: visible; padding: 0px; position: relative;">
<div class="Paragraph SCX130031691" paraeid="{a26df7f5-d386-45f1-8f29-4f8fde45e044}{178}" paraid="126387699" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; -webkit-user-select: text; color: windowtext; font-size: 6pt; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
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